Liberty Call

So I have long considered the idea of putting together our own channel on You-Tube to drive some traffic to the store online, but I just struggled to come up with what I would consider viable, interesting content.  It cannot be just a string of video imagery showing apparel designs - you already know where to go for that. 

But then something happened that got me thinking - and now my creativity is starting to take over.

By now you have caught on to the trend here at Haze Gray Apparel that we want to recognize a wide range of specialized communities within the Navy and Marine Corps.  Those that served in submarines had a very different experience than did, say somebody else in another role serving in the Fleet Marine Force - and they met totally different challenges.  These various specialized communities speak to the very essence of both services - to take the fight to the enemy of our nation wherever they are to be found, and dominate in the air, at sea, and on...

Let it never be said that the navy cryptologic community, or really any community in the Navy, is without a sense of humor.

This design is not an original design; in fact, far from it. It is a snippet of unofficial tradition passed down over time in the Navy cryptologic direct support community.

All along my intention was to press ahead with our original goal: to build a brand around an affinity group, and to do it using social media. In doing so, this little shop will serve as a hand-on learning lab.  So now we're back with a renewed focus and a new intent to hear the voice of the customer.